According to Tracx on their User Demographics of the Top 7 Social Networks Infographics, Facebook is still the most popular social media platform with over 1.9 billion unique monthly users and the best place to reach Millennials and Generation X, they are audiences between the ages of 18 – 49 who spends almost 7 hours per week on social media. Imagine this 75 % of users who spend 20 minutes or more on Facebook every single day!
It is the fastest evolving social media platform today, therefore it is advisable to learn how to use Facebook effectively or hire a marketing specialist to help you maximize your marketing strategies.
Some of the Best Marketing Strategies for Facebook
Find the Best Time to Post
This could never be clearer. You should learn when your audiences are spending time online. One of the best free tools you can use to know these times is the Facebook Insights. You can monitor the average time that your fans are online and then schedule Facebook post within this time range. This will give you a chance to a higher post reach and a much-targeted audience.
Since most people are online today, Facebook is one of the best platforms for reaching out to your customers and provide them with customer support. Make engagement your number one priority because this can create a strong relationship in which could convert your audience into loyal customers.
Send an E-Mail Blast
If you have successfully build subscribers from your website, announcing that your company is on Facebook is a perfect marketing strategy.
Morning emails have higher CTR, send them between Monday and Wednesday for a higher conversion rate. but don’t just take my word for it. Study your customer’s behavior and learn which time is best for them to receive your email.
Create images and videos
Most of us experienced scrolling our Facebook newsfeed and get enticed by funny videos or interesting images, and before we know it, we already spent thirty mins to 1 hour by doing so. Most of the people today would rather see these contents than reading a long boring text. Optimize your content, make it viral and be sure to brand your content.
Use Facebook Plugins to Your Website or Blog
Experiment on what Facebook Plugins to use on your website or blog. There are many out there, free or paid. This can improve your branding and it’ll help you to gain more followers.
Make sure it can be easily seen and clicked on your website or blog
Invest in Facebook Ads
Facebook Ads is the best way to expand your reach and really get you out there. Fb advertisements can be really cheap and they are worth it especially when you see the conversion. Learn how to optimize and properly target your ads to maximize this marketing strategy.